5 Years of Experience


2018 - 2019
Dublin City University

Masters in Digtial Marketing

  • Completed a search engine optimization (SEO) report for a chosen client
  • Designed and ran a digital advertising campaign
  • Demonstrated mastery of analytics techniques using large social media data sets
  • Completed Google Analytics, AdWords, Video Advertising Certifications
  • Developed websites using industry recognized content management systems

2013 - 2015
University of Pune

Master of Business Administration

  • Marketing Management

2009 - 2013
University of Pune

Bachelor of Engineering

  • Electronics Engineering


July 2021 - September 2021

Lead Frontend Shopify Developer

  • Performing regular website testing to ensure functionality, including detailing bugs, and managing our outsourced team's development tasks
  • Managing daily website updates, edits, changes, or asset uploads within Shopify
  • Contributing in the development of open-source software, HTML5/CSS/JavaScript, and common web technologies integral to building seamless multi-channel experiences
  • Knowledgeable in security / personal data protection principles and GPDR
  • Developing testing plans and troubleshooting problems related to ecommerce issues
  • Working on mobile, tablet and desktop solutions
  • QA of development tasks

2020 - 2021

Frontend Web Developer & SEO Specialist

  • Responsible for the management of all store design, layout optimisation, UX and UI of web pages
  • Work with the marketing team to produce creative assets
  • Responsible for site design and ongoing optimization of the customer experience
  • Drive improvements in customer experience through ongoing site architecture and layout improvements
  • Identify areas for improvement and effectively present findings to management
  • Create sample page layouts and test designs to ensure that functionality is improved
  • Ensure that the overall eCommerce objectives are attained, including increased conversion rates and content engagement
  • Create wireframes for new design functionalities for the frontend team to implement
  • Oversee and manage the outsourcing of additional development tasks to our off site dev team

2018 - 2020
Irish Institute of Digital Business (dotLAB)

Digital Marketing Executive

  • Creating new websites and reviewing current websites for different clients
  • Creating SEO baseline analysis and remediation plans
  • Meeting and liaising with clients, conducting digital audits and developing strategies for their businesses
  • Running & Optimizing Facebook, Instagram and Google Ads for clients

2016 - 2018

SEO Analyst

  • Track, report and analyze website analytics
  • Perform ongoing keyword discovery, expansion & optimization
  • Research & implement SEO recommendations
  • Research & analyze competitor websites
  • Develop & implement link building strategy
  • Work with development team to ensure best SEO practices are properly implemented on newly developed code
  • Work with editorial & marketing teams to drive SEO in content creation
  • Recommend changes to website architecture & content


Coding Skills







Liquid Shopify


Digital Marketing Skills





Google Analytics


Google Ads