Resume
5 Years of Experience
Education
2018 - 2019
Dublin City UniversityMasters in Digtial Marketing
- Completed a search engine optimization (SEO) report for a chosen client
- Designed and ran a digital advertising campaign
- Demonstrated mastery of analytics techniques using large social media data sets
- Completed Google Analytics, AdWords, Video Advertising Certifications
- Developed websites using industry recognized content management systems
2013 - 2015
University of PuneMaster of Business Administration
- Marketing Management
2009 - 2013
University of PuneBachelor of Engineering
- Electronics Engineering
Experience
July 2021 - September 2021
digiflyLead Frontend Shopify Developer
- Performing regular website testing to ensure functionality, including detailing bugs, and managing our outsourced team's development tasks
- Managing daily website updates, edits, changes, or asset uploads within Shopify
- Contributing in the development of open-source software, HTML5/CSS/JavaScript, and common web technologies integral to building seamless multi-channel experiences
- Knowledgeable in security / personal data protection principles and GPDR
- Developing testing plans and troubleshooting problems related to ecommerce issues
- Working on mobile, tablet and desktop solutions
- QA of development tasks
2020 - 2021
Insulation4less.co.ukFrontend Web Developer & SEO Specialist
- Responsible for the management of all store design, layout optimisation, UX and UI of web pages
- Work with the marketing team to produce creative assets
- Responsible for site design and ongoing optimization of the customer experience
- Drive improvements in customer experience through ongoing site architecture and layout improvements
- Identify areas for improvement and effectively present findings to management
- Create sample page layouts and test designs to ensure that functionality is improved
- Ensure that the overall eCommerce objectives are attained, including increased conversion rates and content engagement
- Create wireframes for new design functionalities for the frontend team to implement
- Oversee and manage the outsourcing of additional development tasks to our off site dev team
2018 - 2020
Irish Institute of Digital Business (dotLAB)Digital Marketing Executive
- Creating new websites and reviewing current websites for different clients
- Creating SEO baseline analysis and remediation plans
- Meeting and liaising with clients, conducting digital audits and developing strategies for their businesses
- Running & Optimizing Facebook, Instagram and Google Ads for clients
2016 - 2018
QuinStreetSEO Analyst
- Track, report and analyze website analytics
- Perform ongoing keyword discovery, expansion & optimization
- Research & implement SEO recommendations
- Research & analyze competitor websites
- Develop & implement link building strategy
- Work with development team to ensure best SEO practices are properly implemented on newly developed code
- Work with editorial & marketing teams to drive SEO in content creation
- Recommend changes to website architecture & content
Certificates
Coding Skills
HTML
95%
CSS
95%
JavaScript
65%
Liquid Shopify
75%
Digital Marketing Skills
SEO
75%
CMS
95%
Google Analytics
70%
Google Ads
50%